Mirage co-founder Gaurav Misra describes the company’s move from video editing toward developing generative modelsGenerative AI creates new text, images, audio, video, code or other content from learned patterns and supplied context.. He argues that video creation involves more than generating individual shots, including editing, sequencing and creative judgment.
Gaurav Misra compares expensive general video-generation models with specialized talking-head systems intended for longer formats. His examples and projected costsAI inference economics examines the revenue, cost, utilization, pricing, and margins involved in serving trained models. reflect his own account and may change as the technology develops.
The interview considers how chat-based production toolsA natural language interface lets a person operate or configure a system using ordinary written or spoken language. might change the work of creators. Gaurav Misra predicts broader participation in video production while emphasizing human choices about audiences and ideasHuman-in-the-loop AI keeps a person involved in reviewing, correcting, approving, or guiding an AI system's work..
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