Greg Isenberg compares companies that block outside shopping agentsAgentic commerce uses AI agents to assist with stages of buying and selling, such as product discovery, comparison and checkout., welcome them or inadvertently block them with existing security systems. Greg Isenberg explains a ladder of trustAn agent permission boundary defines and enforces which resources and actions an automated agent is allowed to use. from research through preparation to payment.
Greg Isenberg discusses fraud, scraping, advertising and customer relationships as possible reasons for restrictions. Greg Isenberg compares the strategies he attributes to retailers, technology platforms, payment networks and security providers.
Greg Isenberg sketches his own possible stages of adoption and suggests practical tests for businesses, including checking bot rules and making prices and delivery details readable to agents. Greg Isenberg also identifies potential opportunities in identity, payments, insurance and analytics.
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