The Sovorel presenter describes how campaigns can use AI to draftGenerative AI creates new text, images, audio, video, code or other content from learned patterns and supplied context. and test advertising, translate messages and tailor outreach to groups of voters. The discussion raises questions about disclosure when generated speech or videoAI-generated content is text, imagery, audio, video, code, or other material produced substantially by a generative AI system. may mislead viewers.
The video considers chatbots, internal campaign management and tools for answering voter questions. The presenter discusses possible efficiencies alongside the need to check the accuracyEvaluation is the systematic assessment of a system's behaviour or results against explicit criteria. of election information.
The final section addresses synthetic audioAudio generation uses AI to create speech, music, sound effects or other audio from instructions and reference inputs. and video and the difficulty of correcting a false impression after misleading material spreads. Claims about the extent and effects of these practices are presented as the presenter’s views.
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