Entity resolution compares names, identifiers, addresses, domains, and other attributes to determine whether separate records represent the same entity. It can combine exact rules, probabilistic matching, and reviewed exceptions.
Resolving a company across systems gives agents and people a coherent account view. Poor resolution can duplicate activity, attach context to the wrong customer, or cause conflicting automated actions.
Acronyms and aliases
identity resolution synonymrecord linkage synonym
Related terms
Frequently asked questions
Why is entity resolution difficult?
Records can use different names, incomplete identifiers, outdated attributes, shared domains, or inconsistent formatting across systems.
How is entity resolution used in artificial intelligence workflows?
It links context and actions to the correct customer or account before an agent makes decisions or updates connected systems.
