What is vertical AI?

Definition

Vertical AI targets a defined domain instead of serving every possible use case. It combines general model capabilities with detailed knowledge of the users, terminology, workflows and constraints in that domain.

Specialized products can create value through deep user understanding, trusted integrations and domain-specific verification. In regulated settings, they also need strong evidence, permissions and processes that reflect the rules governing the industry.

ELI5

Vertical AI is built for a particular industry or group of users. It combines general AI abilities with the special language, data, workflows, and rules of that field.

For example, a vertical AI product for dentists might understand dental records, appointment workflows, and relevant privacy requirements. Its usefulness comes from fitting real dental work, not simply placing a general chatbot inside a dental website.

How is vertical AI different from general-purpose AI?

General-purpose AI supports many kinds of tasks, while vertical AI is tailored to the workflows, data and constraints of a specific domain.

Why can startups compete in vertical AI?

A startup can differentiate through deep user knowledge, focused integrations and domain-specific evaluation even when it relies on broadly available foundation models.

  1. Mike Krieger beside the words Delegate Outcomes, Not Tasks
Definition card for vertical AI: What is vertical AI?

Vertical AI is AI designed around the specialized workflows, data and requirements of a particular industry or user group.