Greg Isenberg on Business Workflows After OpenAI DevDay

Greg Isenberg18m 56s
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    Video summary

    Greg Isenberg interprets Dots and renewed app extensions as a possible distribution channel for specialist services. He argues that a useful product should solve a specific customer job rather than depend solely on model access; his projections of future transaction volume are forecasts, not demonstrated market size.

    Greg Isenberg discusses decision APIs, managed agent infrastructure and ChatGPT sign-in as ways to build narrow products. He suggests charging for collaboration, proprietary data or additional services while allowing users to bring an existing model subscription, subject to how those integrations actually work.

    A trigger, decision, action and feedback framework guides his business examples. These include connecting agents to real-world specialists and measuring whether app discovery leads to completed work. The video offers an entrepreneurial interpretation and brainstorming framework rather than tested demand or guaranteed commercial results.

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    Greg Isenberg smiling in a blue top with open hands beside the blue and white headline 'SELL WORKFLOWS NOT TOKENS' on black. Framed in blue with WWW.ARTIFICIAL-INTELLIGENCE.VIDEO, 29 September 2026 and duration 18m 56s.

    Greg Isenberg proposes building specialist agent workflows and discovery tools around OpenAI's announcements, but his market forecasts remain speculative.