Sarah Chieng and Cova Lee walk through a video creation workflow from ideation and scripting to recording, editing, repurposing and publication. They describe using references, custom tools, promptsPrompt engineering is the practice of designing and refining instructions, context, examples, and constraints to obtain useful AI outputs. and editing software while keeping creative decisions with the creatorHuman-in-the-loop AI keeps a person involved in reviewing, correcting, approving, or guiding an AI system's work..
The speakers discuss organizing footage, design systemsA design system is a maintained collection of principles, tokens, components, patterns, and documentation for creating consistent interfaces., visual effects and platform-specific publishing. In the audience discussion, they explore reviewing performance, maintaining a personal voice and the trade-offs between automation and creative controlWorkflow automation uses software or AI to complete a connected sequence of routine steps with less manual effort..
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