Subbiah Sethuraman and Abhilash Asokan describe a pharmaceutical commercial-analytics pipeline in which individually plausible findings led to poor recommendations because handoffs lost the investigation's business context. A sales signal might require an insurance explanation rather than a change in representative activity.
Subbiah Sethuraman and Abhilash Asokan propose deterministic statistical detection before agent investigation and a single owner for reasoning and judgment. Delegated work can still gather evidence, but it should not fragment responsibility for the complete causal account.
Subbiah Sethuraman and Abhilash Asokan use a domain knowledge graph as a control plane for entities, metrics and candidate hypotheses. Relationships guide tests against underlying data rather than automatically becoming proven causes. The case study concerns commercial analytics, not clinical advice.
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